Content Strategy for the Web

Descriere

nFROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS n BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? n n For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: n n n- Understand content strategy and its business value n- Discover the processes and people behind a successful content strategy n- Make smarter, achievable decisions about what content to create and how n- Find out how to build a business case for content strategy n With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.