Do It Yourself, Bernie Marcus

Descriere

A candid, rollicking business memoir from the cofounder of the Home Depot, filled with life stories, sage business advice, and timeless lessons for a life well lived. With a foreword by Pitbull "Do it yourself" has been the theme of Bernie Marcus''s entire life. By the time he was fifteen, he had held more than a dozen jobs, joined a gang, and worked as a hypnotist in the Catskills. The son of a cabinetmaker and garment worker who survived the Triangle Shirtwaist fire, Bernie overcame a hardscrabble upbringing to author one of the most entrepreneurial stories in American history. Success was far from assured. As Bernie wryly remarks, "The start of Home Depot sounds like the beginning of a bad joke: Two Jews and an Italian decide to build a new kind of hardware store" Instead, they built the world''s largest home improvement retailer and transformed the industry. It was a wild ride. After being fired at the age of 49, Marcus teamed up with Arthur Blank and Ken Langone in 1978 to build a better hardware stor