Eat Your Greens - Wiemer Snijders

Descriere

n nHow can we sell more, to more people, and for more money?n n n nThe marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.n n n nEat Your Greens is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and applying the best evidence based thinking to the practice of marketing and communications.n n n nThe papers are written by some of most respected practitioners in the industry, offering a diverse range of perspectives on how to do more effective marketing, and with an intellectual generosity of spirit from which we can all profit. n n n nThe book is curated by Wiemer Snijders, partner at Commercial Works.n