Lean Product Lifecycle

Descriere

This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; n n n n STRATEGY n LEADERSHIP AND MANAGEMENT n BUSINESS INNOVATION n PRODUCT DEVELOPMENT n DECISION MAKING n n The path to profitable new products that has invigorated our product development process. n n Peter Pascale, Vice President of Product Management at Pearson VUE. n n The lean product lifecycle is an invaluable guide to help you future proof your company, ensuring innovation is at the forefront whilst managing the core business - Antonia Barton, Marketing & Digital Director, BT Plc n n The Lean Product Lifecycle delivers a clear roadmap for developing and managing products along their lifecycle. A must have practical guide for corporate innovators - Thomas Krogh Jensen, CEO at Copenhagen Fintech n n The Lean Product Lifecycle is crammed full of practical tools and examples for bringing lean innovation into any company. A must read - Des Dearlove & Stuart Crainer, Founders of Thinkers50 n n Discover how lessons from lean start-ups can transform your business. n n The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models while managing your core portfolio. n n Follow the 6 key phases of a product's life; n n IDEA - EXPLORE - VALIDATE - GROW - SUSTAIN - RETIRE n n And discover how to develop products according to their life stage and ensure the right investment for each is assigned. There is a step-by-step guide of product development best practices using examples and case studies from several companies and start-ups. n n Using the tools and templates in this book, you'll be able to: n n