Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e - Bradford Fitch

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n nMedia Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e, by Bradford Fitch, Editor: Jack Holt. The Media Relations Handbook is called the big blue book on Capitol Hill.n nHuman communication is a constant, continuous, and dynamic phenomenon. You cannot not-communicate nor can you un-communicate. For an individual entity, there is only ONE communication. Not multiple, not varieties, only one. That one communication is the culmination of all that has been communicated by the entity until the now in time. You cannot go back and un-communicate something. You can only begin from the now to create the intended outcome. That outcome is always a negotiation with the receiver/audience/community to cultivate an agreed understanding.n nFor a communication professional, understanding this fact is essential. No matter where you work, someone has been communicating something before you began. You cannot un-communicate it. You cannot create a new beginning; but you can begin now to create a new outcome. Research continues into the changes in communication wrought by the Internet and public expectations that are experiencing mercurial change.n nAs best practices are now being developed, the Media Relations Handbook 2e can give you guidance and ideas that will spark your innovation.n nTable of Contentsn nIntroduction nForeword nCh. 1 First Steps nCh. 2 Tools of the Craft nCh. 3 Developing a Message and Communication Plan nCh. 4 Interacting with Reporters nCh. 5 Overview of the Media: Print, Radio, TV, and the Internet nCh. 6 Online Communication nCh. 7 Dealing With the Principal nCh. 8 Interview Preparation nCh. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers, and Language nCh. 10 How to Interact with Congressional Campaign Operations nCh. 11 Communication in a Federal Agency nCh. 12 Crisis Communication in Public Affairs nCh. 13 Honest Spin: Ethics in Public Affairs nAppendices nGlossary nEpilogue nIndexn nFor Complete Table of Contents, see MediaRelationsHandbook.comn