Michael O'Leary

Descriere

Financial Times Business Book of the Month n n September 2017. Ryanair cancels over 700,000 bookings and its powerful PR juggernaut comes shuddering to a halt. For once, the airline's aggressive and flamboyant CEO, Michael O'Leary, is contrite and apologetic. n n A month later Ryanair announces increased passenger traffic for October, year-on-year growth and increased profits. Its share price soars. For the moment, it appears, a fundamental shake-up of Europe's biggest airline is off the table. But questions remain about the causes of the debacle and O'Leary's role in it. n n Michael O'Leary lifts the veil on the wildly successful and wildly controversial Ryanair CEO. Based on extensive research - including with close associates of O'Leary - the book examines O'Leary's personality, beliefs and obsessions and describes how these have moulded the business he runs. Written by a multi-award-winning journalist and broadcaster, with a thirty-year career covering business and current affairs, it is a fascinating insight into the business behind the man, and the man behind the business. n n 'Fascinating book ... very comprehensive' Eamon Dunphy, The Stand n n n 'An indispensable guide for anyone who wants to understand not just where Michael O'Leary and Ryanair are coming from, but where they are going' Sunday Business Post n n n 'A frequently enlightening unauthorised biography ... entertaining' Irish Independent n n 'In a world of colourless corporate leaders, Ryanair's aggressive, mouthy chief executive provides catnip for journalists. Cooper, an award-winning Irish writer and reporter, makes the most of the opportunity to dissect his colourful subject' Book of the Month, The Financial Times n