No B.S. Marketing to the Affluent - Dan Kennedy

Descriere

Identifies and provides in-depth market research AND marketing strategies for today's up-and-coming affluent market-half the work is done! n n Globally and specifically defines the affluent market and market strategies n n Clearly outlined sales strategies and tools designed to help businesses adapt in the coming years by tapping into the affluent consumer segment(s) and gives examples of companies already doing so n n Teaches readers how to master the Business Trifecta (R): The Magic Formula for Marketing to the Affluent n n Presents a blueprint for Story Selling through various media and for countless products and services that the affluent actually want n n Emphasizes the importance of choosing your words and prices carefully to perfectly target your ideal affluent tribe n