On Message: How a Compelling Narrative Will Make Your Organization Succeed - Zach Friend

Descriere

A groundbreaking, step-by-step guide on how to master a powerful narrative, get your point across, and achieve long-term results in your business, nonprofit, or campaign. n In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a narrative. But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed. n n On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication. n n Drawing on Zach Friend's own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, On Message provides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will: n n -Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative; n -Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients; n -Stop wasting time and energy gathering unnecessary facts and data that don't advance their message; and n -Get results faster by using narrative as a productive tool that will fuel success. nn