The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand - Houlihan

Descriere

n nIt is amazing that such an iconic brand as Barefoot Wines began as a start-up in the laundry room of a rented farmhouse. Even more surprising is that it was started by a business couple with no money and no knowledge of the wine industry.n nThey regularly ran into difficulties that nearly killed the brand. It was their unshakable belief in Barefoot's potential that kept it going, along with the use of classic business principles, and a never-say-die outlook. Hardship, hustle, and heart are the essence of The Barefoot Spirit.n nThe book was written by award-winning journalist Rick Kushman after hundreds of hours of research and interviews with the Barefoot Wine founders and many others. The Barefoot Spirit is not a dry business text. The lessons are woven into a humorous twenty-year business adventure story. It's an uncommon peek behind the curtain of the wine business that's inspiring, amazing, and entertaining.n nThis book is a testament to the power of out-of-the-box thinking. It is a guidebook for anyone in business, and a great read for everyone who loves a rags-to-riches story. Filled with encouragement, inspiration, and empowerment, it includes: n n* How Worthy Cause Marketing out performed paid advertisingn n* How boot-strapping was used instead of conventional financingn n* The surprising advantages of being small and broken n* How creating a fun, yet hardworking company culture encouraged innovative leadershipn nIf you like wine, the wine country, or a story about how a plucky couple disrupted an industry, if you want to know what it takes to really succeed in the face of adversity, if you want to know how to use your core beliefs to build a national brand, then The Barefoot Spirit is for you.n n n