The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right - Meghan Casey

Descriere

Now extensively updated, Meghan Casey's essential guide outlines a step-by-step approach to content strategy, so you control your content instead of letting it control you. Drawing on decades of experience working with content teams of all types, she guides you every step of the way: from discovering why you need content strategy, to defining your strategy, to creating on-strategy content, to keeping your content on-strategy over time. The Content Strategy Toolkit, Second Edition delivers even more robust coverage of key topics such as cross-discipline collaboration, change management, content modeling, content playbooks, and governance frameworks. Reflecting extensive feedback and the author's latest consulting experiences, Casey has added five new chapters: on assembling cross-discipline teams, prepare for change, prioritizing based on your strategy, organizing for intuitive way finding, and systematically defining your content experience. Throughout, she offers practical, relevant insights for: Identifying content problems and persuading leaders it's worth the effort to do it right Collaborating across teams to create a truly user-centered content experience Making sense of your environment and understanding your audiences Aligning all stakeholders on business goals and user needs Vetting content strategy and deciding how you'll measure success Creating, maintaining, and governing on-strategy content No other content management guide is as effective at integrating strategy, tactics, tools, and best practices.Whether you're a seasoned professional or just getting started, this Second Edition can coach you through even the most complex, challenging projects.