The Sales Innovation Paradox: Harnessing Modern Methods for Optimal Sales Performance - Howard Dover

Descriere

n nWhy can't sales seem to catch up with innovation?n n nn nIn The Sales Innovation Paradox, Howard Dover uses his decade of experience as a sales technologist and professor to answer the question: Why has investment in salesperson training and a huge transformation of available technology in the last decade not resulted in more efficacy in the modern sales world for most companies?n n nn nIn addressing this paradox, Dover discusses: n n nn n- How to develop modern sales methods to become a sales disruptorn n- How digital marketplaces have shaken up the classic sales machinen n- How customer behaviors have changed as a result of technology innovationsn n- How organizational and environmental obstacles keep the field in the state of paradoxn n nn nIf you're an executive who is feeling that your efforts are decreasing in efficacy and that your investment in technology isn't paying off, this book will help you identify the cycles and trends that keep you from achieving your team's full potential. It's time to end the sales innovation paradox for you and your team!n