The Way of the Innovation Master - Jeffrey Baumgartner

Descriere

nThe Way of the Innovation Master provides you with the essential knowledge and insight you need in order to become a master of innovation in your company. It is a unique book written in three parallel, yet intertwined cycles: 1) The semi-spiritual journey of Jane, a CEO who is determined to become an innovation master in order to transform her overly bureaucratic global company into the innovation powerhouse it once was. 2) A dialogue between two old-school company presidents who talk about applying the lessons of an Innovation Master in their respective businesses. 3) A series of short, concise lessons that provide step-by-step instructions that every Innovation Master needs to know. Written with wit and insight, The Way is not just another dry business book. Rather it is an enjoyable, thought-provoking tour of organisational innovation - and a must read for any manager who wants really to understand the innovation process.